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Graphic Design
Identity
Collateral
Advertising
Newsletters
Book Design
Presentations
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Web Design
Web sites
E-Commerce
Information Design
OnLine Strategy
Communities and Groups
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SEO Consulting
I will review your site for "best practices" and optimal design / code. I also will help you create a keyword SE strategy with measurable results. Pay-Per-Click advertising strategies can be developed for even the smallest budgets. |
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Five Insights:
1. Skip Intro:
Many times Flash isn't appropriate, or worse, it's like a commercial. Ditch it. Nobody cares.
2. Focus on Everything.
Your 'Brand' is not your logo color, or some 'coo'l font. Your brand is everything you do.
3. Bandwidth?
Many people do not have big pipes. Design accordingly. Be respectul of your visitor's time.
4. Talk to me.
Engage the visitor. Give them a voice. Listen to their concerns. Respond.
5. Love change.
The marketplace is crazy. You gotta love it. |
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What We Do
Steel ID brings high levels of creativity and professionalism to the services we perform. From Website Design, Information Architecture, and Web-based Application Design to Collateral and ID Development, our approach of "Intelligent Design" means the highest level of ROI and success.
Research / Planning:
- 360 degree Brand Audit
- SWOT Analysis
- Strategic and Tactical Planning
- Web-based Application Design and Planning
- Information Architecture / Interface Design Reviews
- Interactive Design and Application Planning for Ad Agencies
- Brand Asset Management (Planning / Tactical / Project Management)
Website Design
- Planning, Team Development and Project Management
- Design and Programming
- E-commerce Applications Planning and Development
- Web-based Application Production and Management
- Visitor Experience Strategy / Review
- Content Planning and Production
- CRM Strategy / Planning / Development
- Supply Chain Management Planning
Traditional Media (Print)
- Collateral Design and Production
- Advertising Design and Development
- ID Development
- Tradeshow Design and Graphics
Consulting
- Web Design Efficiency. A full day review of your website with recommendations for making it more user-friendly and easier to maintain. This is an On-Site review with your team. All discussions remain confidential and are written in a summary for your records.
- Search Engine Tuneup. Full review of your site and what SE challenges you may have. We examine Code, Keywording, text issues, traffic patterns, design and overall search engine friendliness of your site. We also can help with setting up a PPC Campaign and offer some less traditional venues.
Speaking
- Contact me for a list of Topics that I love to expound on. Today these include "Web 2.0 - Beyond the BS", "Turning Customers into Evangelists" and others.
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